How to create a successful LinkedIn company page Why create a LinkedIn company page at all? Its simple LinkedIn company page gives a brand's online presence more credibility; it's also a way to reach a wider audience and gain new potential customers for your products or services.
How to create a successful LinkedIn company page?
I'll show you how to create a LinkedIn company page with a simple and easy to follow step-by-step guideline also give you a few tips for a successful start so you won't waste time
let's start three LinkedIn requirements for creating a LinkedIn business page number one you obviously need a personal LinkedIn profile first so you can set up a business page number two your personal LinkedIn profile must be intermediate level in order to be able to set up your business page
you can check your current level in your LinkedIn profile dashboard which is private to were so you are serious about wanting your company page to be successful
you really need to work on that personal profile to make it look neat and optimized video which will help you to make your LinkedIn profile standard check it out once you finish reading this article number 3 your personal profile needs to be at least one week old and you need to have at least some
first-degree connections so you can create a company page and type of company page you are creating open your LinkedIn account in the top right corner select work navigate to create company page the see these options creating a company page for a small business in the medium to large business when there is an option for creating a showcase page for all the existing Company if you want to give his ability for a specific unit brand or product and there is an option for creating a page for an educational institution
schools University's College is it cetera etcetera so select what would be your option this process is going to be the same for all of them let's choose a small business
I need to immediately takes us to the next cream train into step number two to Healing the details about your business I will split it into separate points the name of your business company page identity choose the company page name that best describes your business remember
to keep it short or it's going to get cropped if you are your company name isn't available a 420-second option immediately create your custom LinkedIn company page URL you can either use it or change it but it's important for this URL to be easily associated with your Brand's name brand name of the next point is entering you your company's website it's always good to direct traffic to your website but if you don't have it yet leave this field black because it's not only a tree next would be selecting company details like in the street industry size and type of the company you have to choose them from the drop-down menu choose the most
wants to your business this information helps LinkedIn categorize you are company page for visitors as you see I'm I ain't using mine as well the next point is holding your company's logo it should be high-quality one which would match with your other social media accounts were it for the company for are potential followers to recognize your brand and your page the logo should be square it has a
the recommended size of 300 / 300 pixels have a Nexus adding your company tagline describe with your company does in 120 characters you can always update this information later now we are ready to press create car company pay just created will proceed to the step number three including a company cover Banner I didn't get cover page will engage visitors 1128 / / 191 pixels of your page photo on your Facebook page mini Brands upload and adapted version of y are low s they are the latest marketing or advertising campaign for as a summary overview in York about section is focussed on the problems you solve and on the benefits you provide Google will show the first 156 characters of your description so make your
company page SEO-friendly and easy to find in total there are two thousand characters available for your about section summary allows you to create taglines and summer descriptions in multiple languages for e five at a location at least one location for your company you can add multiple occasions and name each one the headquarters locations should obviously be the first choice step number six add hashtags started being used on LinkedIn of 2018 started being used on LinkedIn since 2018 and are now becoming more relevant if he can give you your company and the extra
exposure to these hashtags will be added as community hashtags to your page steps of an ad your page admins this is important especially for bigger businesses maintaining a LinkedIn company page can be a lot of work especially if you are already in charge of all the social media accounts Creek admin tools Glen page admins in the top right corner of your company page you can add more page admins to give to manage the page you can also invite your first-degree connections to follow the page from the admin dashboard also when you
on your company dashboard you can see the option of seeing your company page as a member instead of an admin if you click here could hear you will be able to see how everyone else sees your company profile page it can also follow your own page from here like everyone else if you are company page isn't looking good it's time to
start publishing content if you want to do any further changes just go back to the admin view and click the edit button if you are looking into improving your company page